THE SONY ROLLY

Sony has launched on 29th,September, its new "trinket", the new Sony music player, the Sony ROLLY SEP-10BT “Sound Entertainment Player” in Japan.
The Rolly features 3 functions, MP3, speakers and bluetooth and looks like an egg. When broadcasting music, the Rolly can follow the rythm with quick movements.

The Rolly has a capacity of 1Go, bluetooth, two speakers and a compatibility MP3, ATRAC, AAC. USB 2.0. Moreover it has an autonomy of five hours and measures 104x65x65mm for 300g.

As you can see above, two lids are opening on both sides. Here are the speakers which broadcast the music recorded in.

The most impressive is surely that the Rolly is able to syncronize its movements with the music. It can even execute a choregraphy. What is astonishing is that there is only a "on/off"button, that's to say the Rolly is doing its movements without control. Its motions are under a software control which allows Rolly turning around, opening and closing its lids and diffusing different colors according to the rythm of music.
You can also control its motions in touching or shaking it.


personal sources

When I first saw it in the Sony building in Ginza; I was amazed by its shape, in fact it's looking like an egg. After having observed it, I found it weird then totally useless. Maybe Sony is targetting the "Geek community", but at a price of 39800Yens (about 340euros); the Rolly is becoming entirely useless.

At first sight, it seems very funny, and according to the first buyers, the sound quality is better than the expectations and the fabrication is excellent. In spite of this price and its utility; we can say that the Sony Rolly is very impressive.

Nevertheless, at the inquiry: "Will you get the Rolly?", 29% answered NO, 30% YES and 41% only if someone gives it to me!!
Consequently, after first weeks, it would become something you will store in your wall cupboard!!!

Finally, the Rolly is very innovative and it respects the Sony's slogan "like no other"; indeed you won't find such an innovation elsewhere, the Rolly can only be from Japan!